The Global Brand Agency for Ambitious Startups.
We See Genius in Visionary Founders Changing
the World Today for a Better Future Tomorrow.
We’re creating a Positive Global Impact together.
Genius Agency helps your Startup to Scaleup in a number of key ways.
Brand Identity Development: This involves creating a unique brand name, logo (identity), color scheme, and overall visual appearance that makes your startup stand out. It's about crafting a consistent image that reflects your startup's vision, mission, values and the products or services it offers.
Brand Strategy: Developing a clear strategy that outlines your brand's long-term goals, target audience, positioning, and messaging. This brand strategy acts as a roadmap for all branding efforts and ensures consistency across all touchpoints.
Market Research: Understanding the market, including competitors, target audience demographics, preferences, and behaviors. This information is crucial for positioning your brand effectively and making informed decisions about product development, pricing, and distribution.
Digital Presence: Establishing a strong online presence through a professional website, social media, and content marketing. This includes web design, digital strategy, SEO (Search Engine Optimization), and the creation of engaging content that resonates with your target audiences.
Brand Marketing and Advertising: Crafting brand marketing and advertising campaigns that effectively communicate the brand's value proposition and engage potential customers. This can include online advertising, email marketing, social media campaigns, and traditional brand advertising.
Customer Experience and Engagement: Designing and implementing strategies to enhance customer experience and engagement. This could involve creating a brand voice for customer communication, designing packaging, and ensuring a consistent brand experience across all customer touchpoints.
Public Relations and Communication: Managing your brand's reputation and building relationships with the media and other key stakeholders. This includes press releases, event marketing and branded event experiences.
Analytics and Performance Tracking: Setting up systems to track the performance of branding and marketing efforts, analyze data, and make informed decisions to optimize strategies.
Sustainability and Social Responsibility: Advising startups on how to incorporate sustainability and social responsibility into your brand identity and practices, which is increasingly important to consumers.
Product and Service Branding: Beyond the overall brand, Genius Agency can also help in branding specific products or services, creating sub-brands, and ensuring that each product aligns with and supports the overarching brand identity.
By leveraging the expertise of Genius Agency in these areas, you can build a strong foundation for your brand, differentiate your Startup in the marketplace and connect more effectively with your target audiences.
We help you create your change. Creating world-class brands with you to give voice to your brand story and to help you scale.
“Loved working with Glen and the
Genius Agency team.”
— Marcus T, Co-Founder Kinetica
Helping your vision come to life
We are the global brand agency for ambitious startups.
We’re proud to have led world-class ventures from brand and product ideation, right through to successful fundraising and exits for the last 10 years.
Launch with the trusted startup experts
“Awesome working with Glen and the team who helped bring the Sinch Finance vision to life.”
— Alex S. Co-founder, Sinch Finance
We acknowledge the Traditional Custodians of the lands on which we live and work. We pay our respects
to their Elders, past, present and emerging, and recognise that sovereignty was never ceded.